Thank you. I hadn’t thought to trademark that one!

Too late – I did it this morning.

Trying to trademark commonly used language, doesn’t make much sense to me. Are you going to go to chess tournaments and slap everyone who says “It’s Your Move” LOL.

Barb Schwarz trademarked the word “Staging”, but we all have to use that word, don’t we? Can she really stop every agent in the country from talking about staging a home, if we don’t use an ASP “Stager”?

I don’t think anyone can really, practically speaking, OWN the word staging or the words “It’s Your Move”. but then, as they say, there’s always something to complain or howl about if that’s worth it to ya.

So is Greg always howling about someting, to brand his slogan? Or did the slogan come first, because he was always a howler? Chicken or the egg?

Thanks, Ardell. I’ll lighten up where NAHB is concerned, and I understand your point in a way, but I don’t have the strong sense that the fellows at the chess match are attempting to practice real estate. I think you would agree, however, that when other Arizona agents start marketing with Greg’s line or San Diego agents with mine, it could indeed cause “confusion in the marketplace”, which is the litmus test for disallowing similar service marks and the purpose of registering them to begin with.

Regarding Greg, I suspect he was born howling.