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  • San Diego, CA 92131
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Home staging — Don't take it personally.

From my latest little ditty on HGTVs Frontdoor.com:

Your home might be beautiful. Maybe it is immaculate, stylishly appointed to suit your tastes or highly upgraded with the finest materials and features. Perhaps it is all of these things. But, unless you are one in a thousand, it is not “staged.”

Staging a home for sale is not a new concept, but it is a practice that has gained steam with our more challenging market. I see many home sellers confuse staging with decorating and consequently resisting the process and the recommendations of the staging professional. But the reality is that the moment you commit to marketing your home for sale, you need to commit to transforming your home into a place that potential buyers can easily picture as their home. This means that you need to be prepared to emotionally detach.

Now wake up, and go read the rest here. You know you want to.

Kris Berg

Kris Berg is Co-Owner and Designated Broker of San Diego Castles Realty. She has been serving San Diego buyers and sellers since 1997.

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  • Dwip

    So Kris, for us ignorant folks, how does the staging process work? About how long does it take and how much does it cost? How do you find a stager?

    I understand it must vary wildly, but keep in mind a lot of us have no clue whatsoever what we’re talking about here, and I’m not thinking of a Manhattan penthouse. For an typical 2000 sq ft sfr, would it be a couple days and $300, or what?

  • http://sandiegohomeblog.com Kris Berg

    Dwip,

    As for us, we contract with a professional stager on our dime as part of our services. It is generally a two-step process. First, she provides a one-hour consultation (reconnaissance, if you will); that is followed by a full-day, roll up the sleeves event. The costs can vary widely depending on the stager, but if no new purchases are involved, staging can range from several hundred dollars to several hundred more. Again, our clients don’t pay for this; we do.

Office Location

  • San Diego Castles Realty
  • 10636 Scripps Summit Court, Suite 153
  • San Diego, CA 92131
  • P: 858.530.2374
  • F: 858.876.1701
  • E: info (at) sandiegocastles.com
  • CA DRE# 01241572

Broker Information

  • Kris Berg, Broker
  • DRE# 01853496
  • Steve Berg, Broker
  • CA DRE# 00762095