Kris,

Cute, but not worth the extra effort. That’s my vote.

I just tried it. It’s pretty cool. The pictures could be bigger. Hard to see on my iphone without zooming.

I’d still much rather look at a brochure. Maybe the better thing would be to detect a mobile browser on the main home web site and show something like the tagga page. Many major sites do that.

I really like it. I wouldn’t use it to go to the website, but having the br/ba, sqft and price is awesome. Even though I don’t have a data plan (other than texting) I’d still have the url on my phone to look up when I get home, and not have to write it down or remember it. So 2 thumbs up from me.

I just tried it from my T-mobile account and got “access denied” back.

Kris:
I think this is a nice tool to introduce the public to more details and show off your techy-side. All of these free tech tools come down to time vs leads. I say try it and ditch it if it doesn’t help you sell homes.

I think you’ve framed the situational sidewalk argument correctly. At the risk of looking foolish (why stop now) in a few years when this thing goes public – it seems to bleeding edge/web 2.0 buzz-like for me. Not sure being an early adopter gives you an advantage. Anecdotally though the last time I bought a house I bought it from a 22 year old Realtor because he was the most responsive to my emails …. draw your own conclusions about your target market and where this fits into your marketing dollars.

Thanks everyone for the opinions. I am not sure I am any clearer on the value, but I think I am in the “why not” camp now. The one problem (if you can call it that) with this free platform is that I am not notified if someone is using the tool. But then, since I was an early adopter of the “no spam,” passive method of marketing, I am not sure this information would be useful to me.

Jim – I am using my secret decoder ring to decipher your comment. I think it might be a vote for taking this thing for a test drive, but I’m not entirely sure. As for the marketing dollars, this is just time (and not much of that), so maybe there isn’t really a down side.

But… continuing my conversation with myself, it does tend to further clutter a yard sign that is starting to feel a bit over the top. Next listing will be my guinea pig, and I will report back.

For me it would be all about turning an interest in a property to qualified lead. If someone gets the “tag” and phones you, you know they are more interested than someone just phoning to get the basic information. I would get rid of the adds though, kind of a distraction. I see lots of uses for tagga in the real world as iPhones / smart phones are more pervasive. Good luck in taking the plunge…

Hi Kris,
I work with tagga and would love to take you through a demo of the product so that we can show you the full effectiveness of the platform. We do have analytics built into the system so that you can measure the effectiveness of integrating mobile into your current marketing mix. Please feel free to drop me an email if you’d like some more info or a demo.

Cheers,
jenn

Jenn – You’ve got mail!

I like it. I’m not sure I would have a year ago – but today with the increased use of phones that have the capacity to really maximize the effectiveness, I think it makes sense.

Every now and then a flyer box may end up empty (big run on flyers or neighborhood kids) and this way a consumer can get quick info. They also then have your contact info in their phone. I sometimes wonder if people write down a website but never remember to go check it out. This is pretty immediate gratification and if you’ve done a great job with photos, it’s a way to increase interest. The pics blew up nicely for me when I clicked on it.