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More on do-it-yourself listing photography. It reflects poorly.

It’s widely known that one of my life’s biggest irritants, right after polka music, is bad MLS photos. The ones that make me craziest, because they are so avoidable, are the “agent in the mirror” photos.

So, don’t hire a professional photographer. If your client lets you get away with it, and you are able to sleep nights believing that you have given your best, fine. But, remember the laws of, well, mirrors. We can see you!

Along these lines, I had to laugh at this latest MLS photo I came across. Is it my imagination, or did the agent Photoshop their reflection out of the shot? Because, you see, from this angle science would suggest that you can’t help but see your camera wielding self staring back, unless of course you invested the money you saved on doing it right in an invisibility cloak. While I give bonus points for the post-production effort, I might have considered a do over.

PhotoshopNow, as a matter of full-disclosure, there was a time when I took matters into my own hands. Here is a photo from one of my listings in the earlier days. (Note to past clients: I am SO sorry. You should have issued a warrant for my arrest. But, it’s been ten years, and rest assured I have evolved right along with technology.)

ScrippsRanch10885mba

Back in 1999, the whole concept of “staging,” not to mention out-sourcing, was pretty foreign. Today, if your listing photos aren’t seriously, super-awesome, heads should roll. As handy as I am with my auto-focus point and shoot, I couldn’t have done this myself:

14112_6

And if you are going to shoot a bathroom, have a good reason. It doesn’t even need to be a most fabulously stunning bathroom, but it does need to serve a purpose and tell a story:

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But, here’s the thing. It’s not entirely fair to blame the agents. Someone is letting them get away with this stuff. So, to all of the home sellers out there, please demand better.

Kris Berg

Kris Berg is Co-Owner and Designated Broker of San Diego Castles Realty. She has been serving San Diego buyers and sellers since 1997.

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  • dude

    FSBO is the only way to go.

  • http://twitter.com/VantagePointeSD VantagePointeSD

    Bad MLS photos and do-it-yourself photography. http://ht.ly/1IfQx

    This comment was originally posted on Twitter

  • http://www.dougfrancis.com Doug Francis

    I am so conflicted here as I have enjoyed photography for decades and love how I can take 100 digital pics and see them without spending a cent. Really, I have taken 10+ in a walk-in closet!

    So, I take a lot of my own photos but also know when to hire a pro.

  • http://www.sandiegohomeblog.com Steve Berg

    Doug – Don’t forget that your time is worth something, probably a lot. I do appreciate that you are an experienced photographer who also enjoys it as a hobbly. You are probably darn good at it, as well, so no need to be conflicted. Kris refers to the vast majority of those agents who are not very good but do it anyway, mostly at the expense of doing a great job of marketing for their clients.

  • http://www.tomsonburnham.com Melina Tomson

    I personally take my own photos but like Doug I am an avid photographer and have the equipment. That said, if I continue to stay this busy, I will hire the one pro in my area that takes better photos than me.

    There are 4 agents in town, that I know take their own photos, that do a really good job because we are all photography buffs. I have pulled many a horrible MLS photo into my listing presentations for expired listings. I’m always amazed that people have no idea what their online marketing looks like.

    For me…my favorite are the MLS photos that are so dark you can barely make out what room you are looking at. I like guessing games…keeps my mind active ;-D

Office Location

  • San Diego Castles Realty
  • 10636 Scripps Summit Court, Suite 153
  • San Diego, CA 92131
  • P: 858.530.2374
  • F: 858.876.1701
  • E: info (at) sandiegocastles.com
  • CA DRE# 01241572

Broker Information

  • Kris Berg, Broker
  • DRE# 01853496
  • Steve Berg, Broker
  • CA DRE# 00762095