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Say What?

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Photos “speak” to home buyers, but what are your agent’s photos saying about your home? Property photographs, done properly, will provide not only an accurate representation of your home and all of its “special” features, but will serve to tug at the heartstrings of the would-be buyer. “I can picture living here”.

As a seller, do you know how your home is being portrayed in the MLS and online? If your showings are few, it could be price, it could be market-driven, or it could very well be an image problem. You owe it to yourself to ask for samples of advertising materials prepared and placed on your behalf. We routinely provide our clients with copies of all marketing copy, but not all agents do.

I have talked about the value of great photos in the past.  More recently, Saskatoon agent Norm Fisher posted this hysterically funny video giving examples of some heinously bad photography. This, and Steve calling my attention to a local example this week, inspired me to share just a few of our own San Diego marketing mishaps. Norm, I shamelessly stole your idea and set a few of our worst to music. Finding atrocious property images in our local MLS was, unfortunately, like shooting fish in a barrel, so here is just a very small sampling. Sellers, don’t let this happen to you.

 

Kris Berg

Kris Berg is Co-Owner and Designated Broker of San Diego Castles Realty. She has been serving San Diego buyers and sellers since 1997.

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  • Chad

    Half those pictures came from a foreclosure currently for sale! I guess we know why so many foreclosures don’t show the inside; people simply trash the places. There is no excuse for bad realtor photos. I especially like the ones where there is trash all over the place and it is obvious that noone has cleaned up anything. Sometimes I don’t get it.

  • Steve Berg

    I wish I had taken a picture of the home I previewed yesterday (asking priced at over $1 mil.) where I observed a Koi Pond in the backyard. Then I noticed that the four healthy-looking giant Koi fish were not moving. It took me a minute to determine that they were fake Koi (or dead Koi, I’m not sure)!! That was a first…

  • http://www.teamfisher.com/blogs/norm_fisher/default.aspx Norm Fisher

    Nice job Kris and thanks for covering my tour. It’s just amazing to me what garbage agents will post, and even more, what garbage sellers seem to be prepared to accept.

  • http://sandiegohomeblog.com Kris Berg

    Norm, Your video is priceless. The voice over was hysterically funny. Agreed that there is a lot of garbage out there. I often wonder if the sellers ever know what’s happening “on their behalf”.

  • http://www.teamfisher.com/blogs/norm_fisher/default.aspx Norm Fisher

    Thanks again Kris. I always expect my seller to be the first one to look for their house online and I try to put something together that they’ll feel good about. I often have to take a lots of photos to get a handful of decent ones :) , but hey, digital is cheap. If a person can just learn to recognize a really bad image half the battle is won.

  • http://www.BoiseBlog.com Phil Hoover

    I have tried for years to get our MLS to require at least one photo to be submitted with each listing.
    The response from our MLS?
    “We can’t require every agent to own a camera” and “what if the property doesn’t photograph well?”.
    And we think we are professionals?

  • http://www.MadisonRealEstateShow.com John Schroeder

    It is amazing how many agents don’t even take multiple photos of their listings. The added time to take great photos is almost always paid back in the additional showings that you receive. Now with video being available through many sites such as WellcomeMat.com or YouTube.com it creates an even bigger divide between those who use technology and those who don’t.

  • Steve Berg

    John: You are preaching to the choir. Why anyone would go out and take one or two pictures when the MLS (in SD) allows 12 is beyond me. They’re already out there, so why not take the max pics? Even if the home really sucks, you should be able to get more than one or two pics, plus you can find a local park, school, Baskin Robbins, etc. People want to see what the neighborhood is about too.

  • http://sandiegohomeblog.com Kris Berg

    John, I haven’t quite embraced the YouTube video concept as a listing selling tool, but that and the video podcast are in my “list of things to evaluate” this year. Not enough hours in the day, sometimes. The one thing I know for sure is that any agent who isn’t at least aware of the technological opportunities and implications of today’s on-line world is going to get buried in a nano-second.

Office Location

  • San Diego Castles Realty
  • 10636 Scripps Summit Court, Suite 153
  • San Diego, CA 92131
  • P: 858.530.2374
  • F: 858.876.1701
  • E: info (at) sandiegocastles.com
  • CA DRE# 01241572

Broker Information

  • Kris Berg, Broker
  • DRE# 01853496
  • Steve Berg, Broker
  • CA DRE# 00762095