This must be making the rounds, Kris. A friend of mine from high school sent this out on Facebook. It’s wonderful to see the fun the wedding party is having. It’s a hoot.

Your question is a good one, how do we step outside the box, the traditions and the routine to create a memorable experience? Maybe we should ask our past clients what was memorable to them and build from that.

Debra,

Yeah, I figured I was probably the last one on the planet to see it. I usually am bringing up the rear on these things.

Being memorable — that’s really what it is all about, isn’t it? Like the wedding, the real estate transaction is pretty mired in sameness. I am going to have to chew on this one a bit. There is a big idea lodged somewhere in my frontal lobe. I just can’t quite grasp it yet. I think what struck me is the magnitude of the departure from the expected. It wasn’t about changing a detail or two, but about redefining the whole event.

Or maybe I just think too hard.

Hi Kris,

Redefining the whole event, that’s a huge challenge! Maybe we could come in dancing to our listing appointments?

Seriously, I know what you mean and it’s a tough one. It’s important to provide the stuff we always talk about and do: top notch service, experience, information, contract knowledge, negotiation skills, an overall understanding of the marketplace, in addition to throwing in a little fun and energy.

So how does one ratchet it up to a more memorable experience? The wedding was a joyous occasion and the wedding party capitalized on that by making the ceremony that much more joyous and fun.

What’s the client’s core emotion? Moving can bring joy, excitement, stress, fear, anger (job loss, divorce), etc. I’m sure I left a few of the emotions out of the list, but there’s a huge range of emotions and experiences. Maybe the key here is to start with the small things with each client, identifying what would be special for each person.

Kris I must tell you this is a really nice blog Great job!
How is your Team doing in the current San Diego market? I think there are several signs the market is turning how about you?

Keep up the great job!

Kris, the blog is inspiring. keep it up, love the video.

Thanks for the inspiring blog!