“Boutique” has become the buzz-word du jour for the alternative real estate brokerage model, and at San Diego Castles Realty we consider ourselves a boutique brokerage. But what does that mean? Does it mean we are smaller than the familiar, big-name companies? Certainly. But, what it really means is that by the very small and focused nature of our model, we are better able to deliver superior, personalized service to our clients. After all, helping people buy and sell properties is our only business.
Our world is changing, and so is the way our customers buy and sell homes. Real estate will always be a people business, but technology will continue to play a greater role in the transaction. Large real estate firms are slow to react and slow to change. Their traditional model of big offices with countless agents and huge overhead is no longer relevant in today’s web-based environment. To pay for enormous operating expenses, the success of their model becomes dependent on recruiting large numbers of agents. In turn, these agents must be trained and, in an industry with large agent turn-over, recruiting and training become a never-ending, nearly full-time endeavor. Company tools are designed with the goal of agent recruitment in mind, and the focus becomes one of providing the basics, the minimum necessary for the newer, inexperienced agents to survive. Unfortunately, this often comes at the expense of excellence, and more often at the expense of the customer.
And what happened to the customer? In an industry where the customer is routinely referred to as a “lead,” and company training is most often geared toward “converting” those leads rather than improving skills, we believe it is time to redefine the way we treat our business and our clients. At San Diego Castles Realty, these are one and the same. We are concerned with two things only – exceptional service and exceptional results. All of our agents are highly educated, skilled and experienced. All share our philosophy of adhering to the highest standards of ethics and professionalism. All are committed to continually improving our service through the use of the latest technological tools. “Paperless” transactions, web-based transaction management – streamlined efficiencies – are not only possible but are a reality today. Local, national and global exposure for our selling clients is as basic today as the newspaper ad was yesterday. Economy of scale allows us not to react to an evolving way of delivering our service, but to lead.
Most importantly, at San Diego Castles Realty, the customer is always at the center of our business. We look forward to earning your business, and we assure you that we will never take that trust for granted.Read More
‟Kris Berg did an excellent job in selling our home. As we were first time home sellers, we had lots of questions for Kris and she patiently walked us through the process and was there with us every step of the way. We were especially pleased at the work done by the Stager and Photographer that really brought out the best in our home. Kris was very … flexible and was always available whenever we needed her. We had two good offers within the first two weeks of it being on the market! Following acceptance of one of the offers (for more than our asking price!) we had a number of unexpected problems that Kris helped us handle. I would also like say that all of Kris's colleagues that I dealt with at San Diego Castles were very helpful and professional. We would definitely recommend Kris and her team to anyone looking to buy or sell a home in the San Diego area” Read More ▾
‟Elizabeth represented me on the purchase of my condo and I could not be happier. She was proactive and skillfully guided me through the process every step of the way. She helped me find the perfect home, connected me with a lender to solve my complicated financing needs, strategically negotiated on my behalf and helped me with a 60 day rent back ag … reement to the seller. Her experience, professionalism and integrity, combined with her positive attitude and ability to skillfully communicate with all the parties helped make a sometimes complex transaction flow smoothly. She is tenacious and fiercely advocated on my behalf. I never would have been able to purchase my new home without all of her help. I highly recommend Elizabeth” Read More ▾
‟Leslie Flemming & Millie Fitzpatrick really know the real estate business. We purchased a home here in CA while still living in KS simply because Leslie & Millie were helpful beyond belief. Leslie greatly contributed to the sell of our home in KS also. Always available 24-7. We had a 4 week time limit to find,purchase and all of the extras … needed to be done to move here. Even after we moved in another level of service was provided as our a/c broke and Leslie was tenacious to fight for us and the seller installed a new system, furnace and all. If you are selling or buying this is the team I want. Thank You for everything! Gene & Nancy Payn” Read More ▾
‟Sara was amazing! She made sure that she knew what our priorities were when looking for a house and she made the house hunting process as stress free as it could be. Sara was a wonderful agent for first time homebuyers. Thank you! (Posted with permission.)”
‟We purchased a number of properties with Lisa and every time received very professional, honest, and reliable service. Lisa worked relentlessly to find a perfect match for us, never rushing, never pushing us to settle and always searching within the outlined criteria in the very limited market. On one occasion, she suggested to get out of Escrow af … ter we hesitated with some unfortunate inspection findings and started the search all over again. We truly trust her opinion knowing it would be an honest one. Lisa and her agency are one of the most technically savvy and up-to-date agencies out there which makes the document process to go easy and smooth. With our busy schedules and out of town trips, we never had downtime and all of the documents at our fingertips. If it wouldn't be for Lisa's approach, we wouldn't be enjoying our beautiful house today. Lisa works hard and delivers results that we will be satisfied with for years to come” Read More ▾
‟I met Peggy at an open house and her follow up was impressive. She helped me sell my condo, working through the challenges of an HOA in transition. She worked closely with all involved to ensure the process was smooth and closed on time. Her attention to detail helped to keep everything on track and reassured any doubts I had.”
‟Julianne helped my husband and I find our first home. She made our dream into a reality with her professionalism, hard work ethic and overall sweet personality. She answered every question we had with great detail and made things happen! We could call her anytime during the day or night, week or weekend and she would always answer. She will always … be our realtor of choice and we would recommend her to family and friends! ” Read More ▾
‟We are writing in regards to tell you what a wonderful experience we had working with Pascale. From the beginning we could sense Pascale’s expertise and confidence as we began the search for our new home. My husband and I have been transferred quite a few times in our career and have felt that Pascale was defiantly one of the best agents we have h … ad and loved working with her. She took time to sit down with us to find out first, what our needs are and then our wants. Needless to say we are one of those picky buyers who are quite demanding and expect our agent to work hard for us. Pascale defiantly did this in her effort to find us the perfect home in every aspect. Pascale was very patient, thoughtful, understanding and has the knowledge of every aspect of the industry. We will and do highly recommend her to those who are in need of selling or buying a home” Read More ▾
‟Being new to California, we were a little anxious about finding a realtor who would represent us and help us navigate this California market. We were very fortunate and so thankful to find John. He was totally professional in every way, took us to "many" homes, was so patient with our frustrations and wishlists, did his homework, gave us great info … rmation about homes (and what he didn't have, he found out), and always met with us on time and with a very welcoming smile! Once we found a home, John was proactive for us and went above and beyond expectations many times to help make the transaction as smooth and pleasant as possible. He kept us informed of each step and each document was fully explained. He helped us remain calm and confident throughout the process with his impeccable communication! We highly recommend John for his kind professionalism and dedication to his clients. Thank you, John!” Read More ▾
‟Simply put, Kim is an expert at turning dreams into reality. When I decided to sell my urban San Diego home and move to the backcountry, Kim made it happen. We trekked all over hither and yon and looked at multiple properties - including during the pit of summer in blazing hot East County temperatures - and Kim was always well-prepared, enthusiasti … c, and honest: she wasn't just "out to make the sale" - she truly wanted me to find the home I was envisioning for myself. I completely trusted her opinions and pros/cons of each property - and she was always spot-on in her assessments, as well as being incredibly patient with my endless questions! When I finally decided on a property, Kim and her team worked tirelessly behind the scenes to concurrently get my city home sold and my mountain one purchased. It was seamless and stress-free on my end, which I truly appreciated. I'm grateful to Kim for my new mountain life, and blessed to call her a friend” Read More ▾
‟What would we have done without you Sasha, your expertize in all area of Real Estate is outstanding. The O'Neill Trust.”