Here and There – Information vs. Knowledge on the Internet

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Decisions, decisions. When I have something I want to write about, I am faced with the decision of where to put it. Of course, “here” would be a logical place, but I also contribute to the Bloodhound Blog. Usually, the answer of “where” is self-evident. The Bloodhound has a more industry-based audience and tends to deal with issues of broader, national import, while our San Diego Home Blog is more locally-focused. If that’s not enough, we now have the Scripps Ranch Home Blog to feed, which is our newest, hyper-local endeavor. (More on that in a future post).

 I was coached early on that the Google Gods tend to smite duplicate content, and the punished would be the blog with “less authority”. (I still am a little fuzzy on how authority is measured, but suffice it to say that we at the San Diego Home Blog are the children of a lesser God). So every now and then, when I have an article which could easily go “here” or “there”, I have to play my own version of Eeny-Meeny-Miny-Moe, and “there” usually wins.

This morning I posted my thoughts on information versus knowledge as they relate to real estate and the Internet. Since each site shares a subset of readers in common, I will save some of you the trouble of linking. If, on the other hand, you are not a Bloodhound reader, then let’s not waste a perfectly good effort. Read it here  (or “there”, as the case may be). But… you have to promise you will come back when you have finished.

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