And this is why you, the seller, care if your agent is making technology the cornerstone of their marketing campaign.
When asked where they first learned about the home purchased, 34% of buyers said a real estate agent; 32% the Internet; 15% from yard signs; 7% from a friend, neighbor or relative; 7% from home builders; 3% a print or newspaper ad; 2% directly from the seller; and 1% a home book or magazine.
And, further evidence that strong on-line marketing is not just hype and that it is no longer enough to throw your listing into the MLS and call it a day:
Buyers used a variety of resources in searching for a home: 87 percent used the Internet, 85 percent used a real estate agent, 62 percent yard signs, 48 percent attended open houses and 47 percent looked at print or newspaper ads. Fewer buyers rely on a home book or magazine, home builders, television, billboards and relocation companies. Buyers most commonly start their search process online and then contact a real estate agent. (Emphasis added.)
But then, if you are a consumer reading this, I suppose it is all rather intuitive.