Redfin wants you to feel special!


Creative Commons License photo credit: JasonJT

Want to feel special? Just submit the online form. Our agents are standing by.

The announcement came Monday and, as always, I had to let the pot stew for a bit. We all know that the beef gets more tender the longer you cook it.

Redfin, those freakishly hip fellows who promised to stand traditional real estate on its head, just got a little more, well, traditional. Recognizing that those darn buyers refuse to be entirely clinical when spending hundreds of thousands of dollars, they just refuse to let go of that silly emotional baggage, Redfin is now at least open to the idea of doing a little more… for a little more, of course. Dang, this business of selling homes is more complicated than we thought!

Redfin is now offering a premium home-buying service, which lets our clients tour homes to their heart’s content. The name of the service is Redfin Select.

Why not? The USDA has been using this tiered method of grading the quality of their meat for years. Select, alas, is inferior to Choice and Prime, but it beats the socks off Cutter and Canner.

About the tours:

  • Redfin tours are up to two hours each. You can see as many as five or six homes, depending on your route.
  • Tours are available seven days a week, from 9 a.m. to 6 p.m. We’ll get you on a tour within 48 hours of your request, often sooner.
  • Redfin offers rush-hour tours, 40-minutes each, Monday through Thursday 6 p.m. to 8 p.m., for when you need to see one or two homes quickly.
  • You can schedule up to two tours per week.

Creative Commons License photo credit: John Edwards 2008 

This offering for the more special clients (special as in a serious drain on the old resources) will sadly only be available in the Seattle market initially.

…we’re only taking 20 clients at first, so we can be sure to have enough tours to go around for everybody, even on short notice.

And until we can rent a bigger bus.

I could have a field day with this one, but I suspect our five readers care very little about the wacky goings-on at the Redfin think tank. Let me just say that if the buyer of one of our recent listings had used this system for the home that sold in one day with multiple offers, he would be back on the cattle car next week (but only during the hours of 9 a.m. and 6 p.m. and with 48 hour’s notice and not more than twice, assuming he was able to “get the forms” from his field agent in time).

I do find it amusing that it took a mere 2 years and over $20 million of venture capital for the self-proclaimed champions of buyers’ rights to figure out that people want to see houses before they purchase. What’s next? A program where a buyer can request a field agent who, if not exactly familiar with the neighborhoods in which they are interested, can at least find it with a compass and a note pinned to their collar? Now, that would be special!

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