Say What?


Photos “speak” to home buyers, but what are your agent’s photos saying about your home? Property photographs, done properly, will provide not only an accurate representation of your home and all of its “special” features, but will serve to tug at the heartstrings of the would-be buyer. “I can picture living here”.

As a seller, do you know how your home is being portrayed in the MLS and online? If your showings are few, it could be price, it could be market-driven, or it could very well be an image problem. You owe it to yourself to ask for samples of advertising materials prepared and placed on your behalf. We routinely provide our clients with copies of all marketing copy, but not all agents do.

I have talked about the value of great photos in the past.  More recently, Saskatoon agent Norm Fisher posted this hysterically funny video giving examples of some heinously bad photography. This, and Steve calling my attention to a local example this week, inspired me to share just a few of our own San Diego marketing mishaps. Norm, I shamelessly stole your idea and set a few of our worst to music. Finding atrocious property images in our local MLS was, unfortunately, like shooting fish in a barrel, so here is just a very small sampling. Sellers, don’t let this happen to you.


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